Start Push and pull method dating

Push and pull method dating

The difference between "push" and "pull" marketing can also be identified by the manner in which the company approaches the lead.

However, because of the subtle difference between pull production and make-to-order production, a more accurate name for this may be the decoupling point.

An example of this is Dell's build to order supply chain.

If, instead, the company provided a subject matter expert as a speaker for an industry event attended by targeted leads, that could be one tactic used as part of a strategy to pull in a lead by encouraging that lead to seek out the expert in a moment of need for that expertise.